The traditional newspaper model was little changed over five hundred years from the year when these were published until recently. What is the future of the newspaper?
There are two opinions.
1. Although there is a huge potential for growth online, print remains the largest source of revenue generation for newspaper publishers, and will continue to be so for sometimes. [1](PricewaterhouseCoopers http://www.pwc.com/en_GX/gx/entertainmentmedia/pdf/newspaperoutlook2009.pdf 2009)
2. The Newspaper Died
.105 newspaper have been shuttered.
.10.000 news jobs have been lost
.Print and sales fell 30% in Q1’09
[5](Preethi Dunpala The Year The Newspaper Died http://www.businessinsider.com/the-death-of-the-american-newspaper-2009-7 Jul.4 ,2009)
“At least 61 newspapers closed in 2009.”[5] What does this mean? The newspaper died? In my view newspaper has a long-term future and will coexist with other media. Many people only check the information what they are interesting ,after that , they will miss other news. Newspaper is not only a simple print, it is a platform , it includes all kinds of information .news. advertisement eg. When you read newspaper, you will focus on it over an hour and get everything.
More and more people use mobile and e-book something else to read the newspaper on line. It growth rapidly. But that growth has not offset the decline in print readership. “Newspapers are easily to earn their reader’s trust and loyalty.”[1] I don’t know somebody else. I trust the newspaper much more than internet. When I read news from the internet, I will ask myself ,is it true or not? Should I believe it. when I read the newspaper this situation never happened.
Newspaper is not dead. Maybe the content of newspaper will be changed, the type of the newspaper will be changed. But ,I believe , as a very important part of media ,it will continue and exist for long time.
Reference:
[1]“Moving into multiple business models” PricewaterhouseCoopers 2009
[2]“The future of newspaper” Bob Franklin 2010
[3]“Can Newspapers Survive and serve the Public internet” Alan Rusbridger 2008
[4]“The future of newspaper” Joe Posnanski 2009
[5]“The Year The Newspaper Died” Preethi Dunpala 2009
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